This proposal is adjusted to scope the insights gained from the product walkthrough on Tuesday, 23rd Jult 2024. Given that the team wants to focus on showcasing the product value proposition, this video scope will focus on ensuring:

• Supporting early conversations with investors as an asset to the overall pitch.
• Drive awareness on social media as a brand asset.

Background

RightLife is an innovative healthcare and wellness app that strives to:

<aside> 💪 Empower users to take understand their current state of health with cutting-edge technology that powers accurate insights - Detect

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<aside> 🔍 Decipher the important gaps for them with the best next steps for them - Interpret, and

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<aside> 🧭 Craft a personalized, sustainable, and actionable plan that helps them take control of their health and wellbeing - Improve

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The app focuses on a holistic approach that embodies the following core aspects of every user.

Mind (ThinkRight)

Body (MoveRight)

Nutrition (EatRight)

Sleep (SleepRight)

RightLife will be the only companion you will ever need to take back ownership of your health and wellbeing.

Approach

This video will focus on the product proposition told through the end-user’s lens to highlight the prowess of our offering. The video will highlight:

• The product promise

  The video will highlight that we are

  • The only holistic health and wellbeing application in the market
  • Available to everyone at any stage of their life (age and health)
  • Your companion that guides you to a sustainable health regime.